A labradoodle standing over a personalised terracotta dog bowl printed with MILO on a timber floor in an Australian kitchen.

About Crumpaw

Personalised dog gear built to last, priced fairly, and good enough to leave out every day.

Welcome to Crumpaw. We make personalised dog products for owners who think their dog's everyday gear should be better than the usual options — well made, good to look at, fairly priced, and made just for their dog. From bowls to collars, tags to blankets, if your dog uses it every day, we think it should have their name on it and be built to survive real life. Not flimsy, not overpriced, just right.

Where we started

The Honest Middle Ground

Crumpaw started with a simple frustration. Everyday dog gear usually comes two ways: cheap stuff that slides around, frays, or fades in a month, or 'designer' pieces priced far too high for something a dog uses twice a day. And almost none of it felt personal — just plain, mass-made products off a shelf. Nothing sat in between: well made, genuinely personalised, and fairly priced. So we made it.

A bulldog in a personalised Crumpaw harness with a removable name patch printed COOPER and a phone number.

A golden retriever beside a personalised pink dog bowl printed with BELLA on a tiled kitchen floor.

What we're here for

Our mission

To make personalised dog products that earn their place in your home: tough enough to handle daily life and the dishwasher, personal enough to feel like they were made for your dog specifically, and good-looking enough to leave out every day. One name, one dog, made properly.

Our vision

To become the brand Australian dog owners come back to — for a matching collar, a replacement when one finally wears out, a bowl for the new puppy, or a gift for a mate whose dog just joined the family.

What we stand for