Two winters in and still crisp
Milo swims most weekends and the tag looks the same as the day it turned up. The old one from the pet shop was unreadable in about four months.















Big printed name — read in one glance
Silent silicone body — no metal jangle
Both sides personalised — their name, your number
No tools and no split ring to pry open. The welded bail slides onto the ring you already have and sits flat against the fur.

For the little adventures that matter
A clean bone-shaped tag that looks as good on the school run as it does on the trail. Their name up top, your number underneath — nothing to fuss with and nothing to rattle loose.
Their name. Your peace of mind. ♡

This is an engraving, not a print. A fibre laser cuts the name into the steel face, so there is no ink layer, no coating and nothing that can peel at the edges.
Every tag is read back against your order before it is packed. If the spelling on the tag does not match the spelling you typed, it does not leave the bench.
Run it through the surf, the mud and two summers of fetch. If the engraving ever stops being readable, we replace the tag.
We asked 500 buyers what nearly stopped them ordering. The three answers below are the ones we hear most — honestly, including the one about legibility.
Milo swims most weekends and the tag looks the same as the day it turned up. The old one from the pet shop was unreadable in about four months.

Daisy hated her last tag and scratched at the collar. This one is light enough that she forgot about it by the second day. Rose gold is prettier in person.

Engraving is deep and dead straight. I ordered a spare for the harness and both matched exactly, which I was not expecting for the price.

Engraved. A fibre laser cuts the letters roughly 0.3 mm into the steel face — there is no ink, no coating and no sticker. Run a fingernail across it and you can feel the letters.
The engraving is a physical cut, so it cannot rub off. What does change over years of wear is the polish around it, which usually makes the letters easier to read, not harder.
Up to 12 characters on the name line and 14 on the number line. Longer names still fit — the laser scales them down, and the live preview above shows you exactly how it will look.
Less than a stamped disc, because the bail is welded rather than hung on a split ring. If you want it silent, order two tags and set them back to back on the same loop.
Email us within 12 hours of ordering and we re-engrave it free. After it ships, the 30-day guarantee still covers you — we will replace it once at no charge.
316L is the same grade used for surgical instruments and body jewellery. It is nickel-stable, does not leach and does not react with saliva or salt water.
Yes. Thirty days, engraving included. Most shops will not do this on custom work; we would rather you order without hesitating.
30 seconds to personalise. 2 days to your door. 30 days to change your mind.