Two winters in and still crisp
Luna swims most weekends and the letters look the same as the day it turned up. The old printed one from the pet shop was unreadable in about four months.
BoughtPink · Heart charm
Name is printed on one side only — the back stays smooth














Personalised in Sydney
No tools and no split ring to pry open. The spring-gate ring opens with a thumb, closes with a click, and sits flat against the fur.

Because they are more than pets — they are family. A name someone can read from a metre away is the difference between a phone call and a poster on a pole.

A soft blob-shaped tag that looks as good on the school run as it does on the trail. Their name in raised letters, a mini charm beside it — nothing to fuss with and nothing to rattle loose.

The name is built up in raised resin on the acrylic face, not stuck on as a sticker. Run a fingernail across it and you can feel the letters standing up.
Every tag is read back against your order before it is packed. If the spelling on the tag does not match the spelling you typed, it does not leave the bench.
Run it through the surf, the mud and two summers of fetch. If the name ever stops being readable, we replace the tag.
We asked 500 buyers what nearly stopped them ordering. The three answers below are the ones we hear most — honestly, including the one about the charm.
Luna swims most weekends and the letters look the same as the day it turned up. The old printed one from the pet shop was unreadable in about four months.
BoughtPink · Heart charmBella hated her last metal tag and scratched at the collar. This one is light and silent, so she forgot about it by the second day. The flower charm is prettier in person.
BoughtBaby Blue · Flower charmThe name sits dead straight and the preview matched what arrived. I ordered a spare for the harness and both matched exactly, which I was not expecting for the price.
BoughtRed · Star charmIf the name fades, the bail gives way, or your dog simply refuses to wear it — email us and we refund you in full. Yes, even with their name on it. You keep the tag.
Need a hand choosing? Email support@crumpaw.com before you order.
One side only. The front face carries the raised name in the font and colour you pick; the back is left smooth. Printing a single face keeps the letters thick, tall and readable from a metre away — and keeps the tag light on a small dog.
The letters are built up in raised resin and sealed to the acrylic face, so there is no sticker edge to catch and peel. Years of fetch will polish the surface around them, which usually makes the name easier to read, not harder.
Up to 10 characters on the name line. Longer names still fit — the artwork scales them down, and the live preview above shows you exactly how it will look before you order.
Far less than a stamped metal disc. The body is acrylic, so the only metal is the spring ring at the top. If you want it near silent, order two and set them back to back on the same loop.
Email us within 12 hours of ordering and we remake it free. After it ships, the 30-day guarantee still covers you — we will replace it once at no charge.
Yes. Pick any of the eleven charms in Step 3 and it arrives on the same ring as the tag, free. If you would rather keep it plain, choose No charm.
Yes. Thirty days, personalisation included. Most shops will not do this on custom work; we would rather you order without hesitating.
30 seconds to personalise. 2 days to your door. 30 days to change your mind.
Personalise my tagFree shipping · 30-day money-back guarantee